It could go lower still, but this is a good time to start a position. This would be a 25% position; buy 25% more if it goes to $6.50, and 25% more with each $0.50 decline. The stock is down from a high of $30 and could easily double to $14-15 as the industry recovers. A 50-100% gain should be possible in 2-3 years or less.